Your website, more often than not, represents a first impression of your business. Ask yourself these questions:
- Will potential clients find you in an online search if they type key words in to the search bar e.g. website copywriting Melbourne?
- Does the content and design of your website compel them to take the next step in the buying cycle?
Regardless of whether or not potential clients are aware of you, your website plays a key role in representing your credibility and professionalism. Herein lies the art of website copywriting. Not only should your copy be well written and a reflection of your business’ identity, but it should also be optimised, to ensure people actually find it! Why bother spending a fortune on a gorgeous website no one will ever see? Equally significant is that when your clients do find it, the content and design motivates them to contact you.
Emerging generations are actively seeking increasing amounts of information before they buy. Never before has it been so crucial to share authentic and informative content about your product / service! That means helpful articles, up-to-date blog posts and easy-to-find information online.
Content. Content. Content.
Up-to-date and relevant content.
A blog can be a fantastic resource for your clients to be kept informed of your latest news. It also provides another dimension to engage with them in an informal way. While regular blogging is evidence that your website (and therefore your industry knowledge) is current, the downside, as many small business owners may know, is the time required to keep it up to date.
By outsourcing to a professional, you can concentrate on what you do best in your business. Once a plan is in place, it’s just a case of me sending you each blog post on a fortnightly / monthly basis for your feedback and approval. Easy peasy.
Writing a regular newsletter is a highly effective way of staying in touch with your clients. By offering hints, tips and special offers relevant to your sector, you’re making sure your brand and business name stays firmly at the forefront of their minds.
But an effective newsletter must contain some key elements to compel them to take action. Effective subject headings and strong calls to action, to name a few. A professional newsletter copywriter will take on your existing style and tone of voice, as well as make your click through rates convert.
Writing articles as a subject matter expert in your field offers boundless opportunities to increase your market exposure. Whether they’re published online or in the press, distributed internally or externally, an effective article boldly tells the world you know your stuff. And it’s this confidence that will inspire your audience to want a piece of it.
My article writing expertise will engage your readers by using the appropriate tone of voice and language style, thereby converting to increased leads for your business.