Finding the best copywriter for your precise copywriting needs can be tough, particularly if you haven’t worked with one before. How do you know that they’re going to do the best possible job? That they’ll ‘get’ you and won’t waste your time and money? Before you hire a copywriter for your next job, bear the…
While most of us probably log in to our social media accounts on a daily basis, how many really understand the breadth of influence social media can have on sales and the bottom line? Small business owners, as part of a holistic marketing campaign, strategic use of social media can have a huge impact! At…
We’ve all received EDMs from companies that we either do or don’t buy from. Sometimes we open the emails and sometimes we don’t. But what is it exactly that gets us to click through and open them? And more importantly, what is it that drives us to buy? First things first, no amount of screamy…
Consistency… Yawn. Yes, marketeers, comms specialists and brand managers have harped on about it for years, dashing the dreams of creatives everywhere in the wake of corporate synonymity. So why does it matter? What’s the big deal, specifically when it comes to language? Do clients really notice if you’ve happened to use a comma in…
Creating copy that engages with your audience and inspires can take time. I’ve written a post about spring cleaning copy, but as a lover of lists, I wanted to share my own checklist that I look to if I’m having a bad pen day. Motivating your audience into action is the ultimate goal, but if,…
There are a plethora of things to consider when starting a new business, but having an effective website up and running is one of the most important investments you can make. Setting up a website isn’t an ego-massaging exercise. If you do it right from the outset, your website can become your single most important…
First things first, and I don’t want to tell anyone to suck eggs here but, let’s define content marketing quickly. It’s essentially the practice of planning your published content to support the business’ wider marketing strategy. Why is it important? Content has always been significant to your marketing, of course. But today, technology uses content…
With just a few moments to make an impact and a lasting first impression, words can play as much of a role in your reader’s visual journey as graphical or photographical imagery. To pack a punch with your content, use words that get straight to the point. By being direct, you’ll not only promote confidence;…
I came across this little reference last week in the context of Labour’s proposed mansion tax in the UK. I love these titbits that give insight into our everyday language! The idea that we could use these expressions so easily, yet have no idea as to their origin seems incredible to me. And so it…
Welcome to Part Three of the Three Part Series: How to create a winning blog! Have you read Part One and Two yet? Make sure you do before reading on! In the third part of the series, I’m focusing on execution: That means creating engaging blog posts that will have your readers sharing and promoting…
Welcome to Part Two of How to Create a Winning Blog! In case you missed it, please ensure you catch Part One before reading on… So you’ve made the decision to create your blog, now it’s about putting a comprehensive plan in place to guarantee its success. How frequently can you afford to post? What…
Blogging can be incredibly valuable to both individuals and businesses alike, for a host of compelling reasons. For the purposes of not boring you to tears in encyclopaedic fashion, I’m focusing on just one: How a blog will directly win you customers and grow your business. In my writing for clients’ blogs, as well as…
To set the record straight, copywriters don’t automatically assume they’re the only ones capable of stringing a sentence together. And clearly, when it comes to knowing your business, no one knows it better than you. So why, having already invested sums of cash on graphic designers, web developers and sales specialists, would you pay for…
A good friend of mine, single at the time, once told me he was really struggling to meet women. “That’s crazy”, I said. “You’re young.. attractive.. successful. They would be lining up to go out with you”. “No, no. That’s not it”, he said. “I don’t have an issue meeting them. It’s the aftermath of…