White papers provide an incredible opportunity for your business to really position itself as a subject matter expert. Depending on the target audience and end goal, a white paper could be:
- A general overview on the features, benefits and information about a particular product or service;
- Positioned as a clear solution to your clients’ tangible problem. Typically, this might include a case study to provide evidence of your innovative methodologies; and
- An easy-to-digest piece that will provide a quick overview on how your product / service will improve the way your clients’ business operates e.g. Ten ways in which xyz will save your business money.