With just a few moments to make an impact and a lasting first impression, words can play as much of a role in your reader’s visual journey as graphical or photographical imagery. To pack a punch with your content, use words that get straight to the point. By being direct, you’ll not only promote confidence;…
I came across this little reference last week in the context of Labour’s proposed mansion tax in the UK. I love these titbits that give insight into our everyday language! The idea that we could use these expressions so easily, yet have no idea as to their origin seems incredible to me. And so it…
Welcome to Part Three of the Three Part Series: How to create a winning blog! Have you read Part One and Two yet? Make sure you do before reading on! In the third part of the series, I’m focusing on execution: That means creating engaging blog posts that will have your readers sharing and promoting…
Welcome to Part Two of How to Create a Winning Blog! In case you missed it, please ensure you catch Part One before reading on… So you’ve made the decision to create your blog, now it’s about putting a comprehensive plan in place to guarantee its success. How frequently can you afford to post? What…
Blogging can be incredibly valuable to both individuals and businesses alike, for a host of compelling reasons. For the purposes of not boring you to tears in encyclopaedic fashion, I’m focusing on just one: How a blog will directly win you customers and grow your business. In my writing for clients’ blogs, as well as…
To set the record straight, copywriters don’t automatically assume they’re the only ones capable of stringing a sentence together. And clearly, when it comes to knowing your business, no one knows it better than you. So why, having already invested sums of cash on graphic designers, web developers and sales specialists, would you pay for…
A good friend of mine, single at the time, once told me he was really struggling to meet women. “That’s crazy”, I said. “You’re young.. attractive.. successful. They would be lining up to go out with you”. “No, no. That’s not it”, he said. “I don’t have an issue meeting them. It’s the aftermath of…