While most of us probably log in to our social media accounts on a daily basis, how many really understand the breadth of influence social media can have on sales and the bottom line? Small business owners, as part of a holistic marketing campaign, strategic use of social media can have a huge impact! At…
We’ve all received EDMs from companies that we either do or don’t buy from. Sometimes we open the emails and sometimes we don’t. But what is it exactly that gets us to click through and open them? And more importantly, what is it that drives us to buy? First things first, no amount of screamy…
First things first, and I don’t want to tell anyone to suck eggs here but, let’s define content marketing quickly. It’s essentially the practice of planning your published content to support the business’ wider marketing strategy. Why is it important? Content has always been significant to your marketing, of course. But today, technology uses content…