While most of us probably log in to our social media accounts on a daily basis, how many really understand the breadth of influence social media can have on sales and the bottom line? Small business owners, as part of a holistic marketing campaign, strategic use of social media can have a huge impact! At…
There are a plethora of things to consider when starting a new business, but having an effective website up and running is one of the most important investments you can make. Setting up a website isn’t an ego-massaging exercise. If you do it right from the outset, your website can become your single most important…
First things first, and I don’t want to tell anyone to suck eggs here but, let’s define content marketing quickly. It’s essentially the practice of planning your published content to support the business’ wider marketing strategy. Why is it important? Content has always been significant to your marketing, of course. But today, technology uses content…